What Is Search Engine Optimization (SEO)?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility over time. Usually this refers to a websites position in the natural search results when certain key terms are entered. The higher a specific page on your website ranks, and the higher the volume of traffic for the term to which the page ranks for, the more visitors that specific page will receive.
So why should SEO be important to you?
- Imagine if no one could easily find your place of business, no phone listing in local directories, no visible shop window. It’s unlikely a business could survive in a situation like this.
- Your existing customers probably already know your website – you want to reach NEW customers. A strong SEO campaign can help you find them.
- Good SEO will drive engaged customers to your website because targeted keyword optimisation means that the customers landing on your pages have expressed an interest in that particular service or product by searching for it.
- It’s not enough just to have a great website with great content anymore. Sure, that’s the first step, but getting your website to the top of the search results requires a little more work.
Depending on your business needs, I can run SEO campaigns of varying length and commitment requirements. Please get in touch now for a tailored SEO quote, or read on to find out more about a full SEO campaign
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